What's in a name?

Picking a brand name is hard. We found the gap in the market for dumbbells made for women relatively quickly, but we went back and forth for months trying to find a word to encapsulate the brand.

We knew we had been held back until now by equipment that wasn’t built for us. We wanted to train without compromise, and we wanted to feel great while we were doing it. We wanted to feel… unbound. 

Outtakes included “infinitas” (Iona went to a boarding school, ergo loves a bit of latin…) and “IA strength” (because those are our initials and we are very strong…).

unbound was the right call, I would love to hear what you think of it? Or your thoughts on the Roman empire?

Anita x