unbound in the wild
On Friday evening, I found myself standing in a beautiful studio, looking at something that felt both completely normal and slightly surreal at the same time… our dumbbells. Out in the wild.
Iona and I were at the opening of LSA Fit, the first studio to have unbound weights, and I don’t think either of us quite processed it properly at first. We’ve spent so long thinking about these dumbbells, designing them, testing them, tweaking tiny details that probably only we care about… and then suddenly they’re just there. It was a bit of a moment.
What stayed with me more than the studio itself (as lovely as it is), was the people in it. We met Lucinda, who has built an incredible community, and a few women came up to talk to us about the dumbbells. They told us that they love them, that they feel more confident training with them, and that they plan to buy some to use at home, as well as in the studio. I’m not sure I’ll ever get used to hearing that.
Because that is the whole point. We didn’t set out to create something complicated or intimidating. We just wanted to make strength training feel more accessible, more appealing, and more normal for women. Hearing that it’s actually doing that, in real life, in a studio, with real women… it’s a bit mad, in the best way.
There’s something about seeing unbound outside of our own little bubble, in a studio, with an online PT, in someone’s living room, it always catches me slightly off guard. In a good way. A “did we actually do this?” kind of way.
Seeing snippets of people’s lives where the dumbbells have just slotted in without a big performance or huge transformation story, just consistency and confidence building over time, feels important.
So yes, Friday was a bit surreal. Seeing something we created in such a beautiful space, being used exactly as we’d hoped, by a genuinely brilliant group of women. But it also felt like part of a much bigger picture. One where strength training isn’t a “thing” you have to psych yourself up for, or a place you have to go to, but something that just fits into your life.
Exactly as it should be.
Anita x
